Telemetry

01 Our Offering

Ad serving and verification services for digital media formats such as display, rich media and online video are part covered by numerous services. Predominantly single or limited country solutions with very limited pixel verification and little or no infrastructure. Advertisers are fortunate if they have twelve ad serving and verification solutions across thirty two territories. Until now.

We offer ad serving and true verification all in one contract, globally. Across all formats, all technologies & multiple screens. Unlike pixel verification services and basic ad servers we can extract cross-verifiable, business-critical data that amounts to a lot more than online ad performance metrics and UGC or PORN related placements.

Via our unique global infrastructure we are able to serve and audit, in real time, every single ad placement within your campaign. And our in depth forensics are available to advertisers and their agencies through our global data centers via secure access points. All advertisers contract traditional media auditors, isn’t it time for a digital media auditor? Albeit so much more than that. This is digital media forensics.

They offer real time digital media analysis and auditing, in one contract, globally
02 Our independence, our infrastructure

Most digital media ad servers are actually owned by ad networks or the larger publisher conglomerates that advertisers regularly include on their media plans. This represents a major conflict of interest. Advertisers cannot expect, and may not receive, transparent, objective analysis of their online ad placements.

We are neither an ad network nor a publisher. We are not owned, funded or part owned by publishing groups and are therefore in a position to offer advertisers and their agencies objective, independently cross verifiable information relating to online campaigns.

Our unique global hardware network is operational in all BRICS territories, spanning six out of seven continents. Advertisers wishing to cover their global digital media serving and auditing needs in one contract need look no further.

Their independent status is unrivaled as they are not funded by, or owned by ad networks and publishers
03 Your results, your savings

If any elements of an online advertising campaign are weak, advertisers and their agencies need to know fast. When we serve and audit a campaign, advertisers and their agencies get access to real time, cross verifiable results immediately through our web based dash board, Telemetry Gateway.

We cross verify data points that are bespoke and insightful to each of our customers. We start by asking them what they want to look at and what their concerns might be. We ask advertisers what data they want and convert it into actionable policy mandates for insertion orders. We deliver, we analyse, we audit and we advise.

Our resulting advice and subsequent publisher and ad network guidance has increased digital media value by a whopping 35%.

I’ve never been asked what I want to see and what I’d like to learn. I’ve instigated several buying mandates now and my planned publishers are self governing my inefficiencies away
04 Our case studies

We work with publishers and ad networks to identify, rectify and improve upon any resident inefficiencies within our eight key areas of audit. We are intent upon collaboration and co operation as with their diligence, and our help in maintaining and improving that diligent approach, advertisers have and will invest more money into digital media advertising.

When we find a problem we help to fix it. We are not here to trip up or criticise fledgling ad networks or established publishers. We are facilitators of wealth through the distribution of transparent cross verifiable data to key shareholders in a digital media transaction.

The two case studies depicted in the film above are strong, rare yet indicative of an incredibly virile and burgeoning market place that occasionally runs before it can walk. Had we not uncovered these incompetent processes, the advertiser would not have increased their investment and become one of the world’s preeminent purchaser of online advertising.

Most of their advice promotes positive returns on our objectives. Occasionally they uncover some very serious incidents yet by simply having them there backing me up, I am more inclined to invest further in digital media.
05 Our vision, your future

Accompanying the ever increasing file size cycle of digital media is the opportunity to experiment creatively with online advertising formats. Online video is surely set to draw more and more money away from, and perhaps eventually eclipse, advertising budgets traditionally dedicated to cable, satellite and broadcast channels.

What were fuzzy little pixelated pre roll online video ads will transform into full screen, HD, seamlessly interactive mid roll cinematic experiences that play on the familiarity of the linear televisual experience whilst offering the viewer the chance to play with brands and products in real time.

Imagine if you could deliver one of these progressive online ad formats into every connected household across a series of in house connected screens. And audit in real time the efficacy of the placement, its creative impact and its ultimate push on sales. Well, we're here to tell advertisers that they can. Right now.

I can be as experimental as I wish with my interactive online video ads because I know their grid can serve and audit pretty much anything I or my agencies throw at them

In the press

Awards & Accreditations

INTERNATIONAL EMMY AWARD WINNERS
In 2008 eight members of the Telemetry team, trading as The JD Project, were awarded an International Emmy Award for “Best Interactive Channel” with WeDigTV. The channel represented the world’s first ever seamlessly interactive collection of bespoke TV shows, available online. The judges chose to award our team, ahead of preeminent international studio entries, due to our technological approach to the preparation, delivery and accountability of such ground breaking commercial content. According to Bruce L. Paisner, President & CEO of The International Academy of Television Arts & Sciences, “This year’s winners are an illustration of how technology is enhancing viewer participation and bringing an added value to television content.” When we are asked what we know about online video, rich media and online interactivity, we grab our Emmy Award from its protective cabinet and place it on the desk. 2008 was the breeding ground for what was to become Telemetry, it is where we cut our teeth.

THE SUNDAY TIMES TECH TRACK 100 - TOP 10
2011 saw us placed as the 7th fastest growing technology business in the UK. We would argue that out of the total top ten, we were the only firm to operate and own an international hardware grid and not just a complicated consumer website. Perhaps we should have ben listed in the “World Hard Core” Tech Track?
BRITISH ACADEMY OF FILM & TELEVISION ARTS AWARD WINNERS
In 2000 two members of our original Telemetry founder team, as part of video game developer Rare, were awarded a “BAFTA Interactive Entertainment Moving Images Award” for Perfect Dark, the N64 Video game. They also received a Golden Satellite Award for “Best Interactive Product” in 2001. As far back as 2000, our spirit was firmly entrenched in understanding the production, delivery and fulfillment of interactive and digital content.
MEDIA RATING COUNCIL
The Telemetry reported digital video Ad Start metric has been accredited by the Media Rating Council as of May 2012. At this time no other metrics or data reported by Telemetry are accredited by the Media Rating Council. Click here to find out more.
BRITISH INTERACTIVE MEDIA ASSOCIATION AWARD WINNERS
In 2004 five members of our original Telemetry team line up, trading as JailDog, we were awarded a British Interactive Media Association (BIMA) award for “Best Use of Broadband” for our online interactive video version of Who Wants to be a Millionaire? In these formative years of broadband consumption we were at the fore of emerging commercial digital media and content. We were also learning how to deliver and accurately analyse highly prized original content when served to millions of web users eager to make use of their exploding Internet connection speeds.
NEW MEDIA AGE EFFECTIVENESS AWARD WINNERS
In 2003 our original three co-founder team behind Telemetry, trading as JailDog, were awarded a New Media Age Effectiveness award for “Best Digital Game” with Relief Racer, their multiplayer, multi client based take on the movie Inner Space. Just three months after starting work together, the co-founders were picking up awards for not only developing advanced commercial content but also for self distributing and tracking the content via their own BETA infrastructure.
Internet Advertising Bureau USA
The IAB represents the interests of the digital advertising industry. Our online video serving and auditing functionality is both VAST and VPAID compliant and we are accredited in the USA, UK and in Australia. Note that we also have a bespoke in-player video kit, with maximum transparency of data extraction, should the publisher or the ad network not be or intend to be IAB compliant.
Internet Advertising Bureau UK
The IAB represents the interests of the digital advertising industry. Our online video serving and auditing functionality is both VAST and VPAID compliant and we are accredited in the USA, UK and in Australia. Note that we also have a bespoke in-player video kit, with maximum transparency of data extraction, should the publisher or the ad network not be or intend to be IAB compliant.

Internet Advertising Bureau AUSTRALIA
The IAB represents the interests of the digital advertising industry. Our online video serving and auditing functionality is both VAST and VPAID compliant and we are accredited in the USA, UK and in Australia. Note that we also have a bespoke in-player video kit, with maximum transparency of data extraction, should the publisher or the ad network not be or intend to be IAB compliant.